Here Are Simple Tips For A Successful Business Pitch

ByMohd Azad Jasmi

I have been selected to be part of the Business Coach for SUPERB TERAJU from 2016 to 2020, with the aim of developing startups under TERAJU. TERAJU, also known as the Bumiputera Agenda Leadership Unit, was established in 2011 under the Prime Minister’s Department. Its strategic role is to lead, coordinate, and drive the Bumiputera Agenda, with the goal of increasing Bumiputera’s dominance in the national economy.

Currently, TERAJU’s functions have expanded to serve as the Main Coordinator of the Bumiputera Socioeconomic Agenda, focusing on strategic interventions, initiatives, and programs aligned with the priority areas outlined in the Bumiputera Development Action 2030 (TPB2030). These efforts are in line with the Shared Prosperity Vision 2030 (WKB 2030) and the 12th Malaysia Plan (RMK-12). TERAJU plays a crucial role in promoting Bumiputera participation in high-impact strategic industries, fostering a sustainable Bumiputera development ecosystem, and ensuring fair, equitable, and inclusive economic distribution.

TERAJU also takes responsibility for driving the well-being and sustainability of Bumiputera communities in areas such as education, health, social security, and environmental sustainability. Its aim is to create a comfortable and dynamic environment while elevating the dignity of Bumiputera to new heights.

During my time as a coach, jury, and judge for various competitions, I have had the opportunity to meet and collaborate with numerous startup companies. I have observed that many of them have different versions of their pitching decks, despite being given only 3-5 minutes to present their “stories.” In light of this, I have decided to compile a list of tips to help startups successfully pitch their ideas and gain the attention they deserve.

If you have a great business idea that could turn into millions of Ringgit or Dollars, here are some pointers for pitching it to investors. As far as you can tell, you’re overjoyed and eager to bring your big, bold vision to fruition. How exactly you’ll get the money you need to put your plans into action is less clear.

Most of the time, new businesses need a lot of money to get started. This is because they can’t just start and keep up the momentum they need to be successful on their own. So while you’re hoping to push a striking novel thought, marketable strategy, or procedure that needs money to push ahead, you want to have some thought of how to get it.

Because of this, any aspiring entrepreneur needs to know how to pitch to investors. We’ll go over some strategies that will help you confidently and effectively pitch your business plans and ideas in this section. Let’s check it out!

They need to know that they will get a good return on their money, and dreams and ideas don’t do a very good job of demonstrating that potential.

Before you begin pitching, you need to take these steps into consideration.

Tailor an elevator pitch

Good presenters normally had these Pitching Pointers, from 8 to 10 main pointers.. This is a solid, dependable, and brief set of items that they know will make people attracted. And keeping in mind that there probably won’t be a lot of cross-over between business and satire, new entrepreneurs can in any case follow that procedure.

In order to get a second conversation with a potential investor or network connection, new and aspiring entrepreneurs should have an intriguing and informative elevator pitch on hand. It is a 30-second description of your business, offering, and value proposition.

Tailored to your audience

Your efforts will only be of use if they are not tailored to the investors on the other end of the table. Because of this, you need to do thorough research on the person you’re going to talk to.

Examine closely the other kinds of businesses they invest in as well as the extent to which they typically participate in those businesses’ operations. Find out how inexperienced they are with investing. Also, check whether you can find out about their singular characters.

With some businesses, this step will be much simpler than with others. There will be a lot of public information about many investors, but many of them will prefer to keep their efforts and preferences more private. In any case, you can’t hold back here — give your very best to approach your gathering too ready and nicely as could really be expected.


Here are some simple business pitching techniques to help you effectively communicate your ideas:

  1. Know your audience: Tailor your pitch to the specific needs and interests of your audience. Research their background and understand their goals and challenges.
  2. Start with a compelling hook: Begin your pitch with a strong opening statement or a captivating story that grabs the attention of your audience and sets the stage for what’s to come.
  3. Clearly articulate the problem: Clearly define the problem or pain point that your product or service solves. Explain why it matters and the impact it has on your target market.
  4. Present a unique solution: Describe your unique solution or value proposition. Highlight how it differentiates you from competitors and how it specifically addresses the identified problem.
  5. Focus on benefits: Emphasize the benefits and outcomes that your solution brings to customers. Demonstrate how it improves their lives, saves them money, or solves their challenges.
  6. Provide evidence and credibility: Back up your claims with data, case studies, testimonials, or industry recognition. This helps build trust and credibility with your audience.
  7. Keep it concise and clear: Use simple and jargon-free language to explain your business. Avoid overwhelming your audience with too much information and focus on the key points.
  8. Use visuals effectively: Incorporate visuals such as slides, charts, or infographics to enhance your presentation. Visuals can help convey information quickly and leave a lasting impression.
  9. Show the market opportunity: Clearly articulate the size and potential of the market you’re targeting. Demonstrate that there is a significant demand for your product or service.
  10. Have a strong call to action: End your pitch with a clear call to action, whether it’s asking for investment, partnership, or further discussion. Make it easy for your audience to take the next step.

Kindly practice your pitch multiple times, seek feedback, and refine it based on the responses you receive. The more confident and prepared you are, the more likely you’ll be able to effectively convey your business idea and secure the desired outcome.


I would like to end with 5 Pitching Styles and Voice Projection.

  1. Confident and Assertive:
    • Voice: Speak with a clear, confident, and assertive tone. Use a steady pace and vary your pitch to emphasize key points.
    • Body Language: Maintain an upright posture, with your shoulders back and head held high. Make purposeful gestures to emphasize important ideas and maintain eye contact with the investors.
  2. Passionate and Enthusiastic:
    • Voice: Infuse your voice with energy and enthusiasm. Use expressive intonation and emphasize your excitement about the business opportunity.
    • Body Language: Use open gestures and facial expressions that convey enthusiasm. Move around the stage or designated space with the purpose to showcase your passion.
  3. Storytelling and Engaging:
    • Voice: Use storytelling techniques to engage the investors emotionally. Vary your tone and pace to create suspense and captivate their attention.
    • Body Language: Use animated gestures and facial expressions that align with the story you’re telling. Maintain eye contact with the investors and create a connection with them.
  4. Professional and Data-Driven:
    • Voice: Speak with a calm and composed tone. Emphasize key data and statistics clearly and concisely, using a measured pace to ensure clarity.
    • Body Language: Maintain a poised and professional posture. Use controlled gestures to highlight important data points. Make direct eye contact to convey confidence and trustworthiness.
  5. Innovative and Visionary:
    • Voice: Adopt an inspirational and visionary tone. Speak with conviction about the future potential of your business and how it will disrupt the industry.
    • Body Language: Use expansive gestures to convey your vision and innovation. Show enthusiasm through your body movements and maintain eye contact to demonstrate your belief in the possibilities.

Remember, it’s important to be authentic and true to your own style while incorporating these techniques. Adapt them to fit your personality and the nature of your business. Practice your pitch with these styles to find the right balance that resonates with investors and effectively communicates your business proposition.

All the best!

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