Ginzan Onsen, the enchanting hot spring town in Yamagata Prefecture, has unveiled new visitor rules to address the growing challenges of overtourism. Known for its snow-draped, vintage-style buildings and nostalgic glow under lamplights, this picturesque destination attracts approximately 330,000 visitors annually.
However, according to TTW, the town is now taking steps to preserve its charm while ensuring the safety and satisfaction of both residents and tourists.
Starting this week, Ginzan Onsen has implemented a trial system that restricts access to day visitors after 8 p.m., reserving the serene evening hours for guests staying at local accommodations. Those wishing to visit between 5 p.m. and 8 p.m. must make a reservation in advance.
Additionally, day visitors are required to park their vehicles at a designated tourism center 2 kilometers from the town and use a paid shuttle service to reach the area.
These measures aim to reduce traffic congestion, alleviate safety concerns, and maintain the peaceful ambiance that draws visitors to Ginzan Onsen. The town’s official website emphasized that the trial is the result of years of discussion, reflecting the community’s commitment to balancing tourism with sustainable practices.
Japan has witnessed a remarkable post-pandemic tourism boom, with over 33 million international visitors arriving this year, surpassing the 2019 record of nearly 32 million. This surge, coupled with a weakened yen, has put iconic destinations like Kyoto, Mount Fuji, and Ginzan Onsen under immense pressure from increased foot traffic and social disruptions.
Ginzan Onsen’s proactive approach mirrors steps taken in other tourist-heavy locations. For instance, Kyoto has restricted access to private alleys to protect the livelihoods of its geisha, while Mount Fuji now enforces entry fees and daily visitor limits.
By addressing overtourism head-on, Ginzan Onsen sets an example for how beloved destinations can preserve their unique allure while fostering a harmonious relationship with visitors. As the trial continues through February, the town hopes to find a sustainable path forward, ensuring that future generations can enjoy its snowy splendor without compromising its character.
Photo: The Hidden Japan
