DataFeedWatch, a leading Feed Management Solution firm, has noticed something irregular with the use of their custom channels module which to a large extent is utilized by their clients to adjust the feed to the requirements of new, emerging affiliate channels. The popularity of the “custom” increased so much that it’s become the 2nd most popular “channel” among 2000 predefined in our offer! Only Google Shopping gets in front.
The data are based on 15,000 online stores from the US, Europe and the rest of the world. It’s interesting to draw conclusions, especially since these data are gathered from a significant and representative sample of a global eCommerce database.