CRED, the Indian fintech giant, has launched CRED Money, a personal finance management tool aimed at simplifying money management for its affluent users, according to TechCrunch. This latest feature seeks to provide deeper insights into users’ financial activities, addressing the challenges of fragmented finances while enhancing engagement on the platform.
Known for its innovative credit card bill payment and consumer lending services, CRED now offers a consolidated dashboard where users can track all their bank accounts, transactions, and recurring payments, such as SIP investments, rent, and salaries all in one place. Users can filter transactions by categories or merchants and set timely reminders to avoid missing payments.
CRED Money leverages India’s cutting-edge account aggregator framework, introduced by the Reserve Bank of India. This system ensures secure, temporary access to financial data across institutions, empowering users with complete control and transparency.
What sets CRED Money apart is its use of data science algorithms to analyze financial patterns. These insights help users identify spending trends, optimize investments, and uncover opportunities for smarter financial decisions. Despite its advanced features, CRED assures users it won’t monetize the service, keeping its focus on adding genuine value.
CRED founder Kunal Shah underscores the problem many affluent Indians face: financial fragmentation. “More money, more problems,” he says. “Our product is designed to ease financial anxiety and create a trusted, insightful experience for users.”
With nearly 70% of India’s affluent population juggling multiple accounts and performing over 200 transactions monthly, CRED Money addresses a critical pain point. By reducing administrative hassle and offering actionable insights, the tool helps users stay on top of their finances and avoid mismanagement that could impact their credit scores.
The launch of CRED Money follows a series of strategic expansions by the $6.4 billion startup, including the acquisition of Kuvera, a mutual fund and stock investment platform. Staying true to its meticulous product development process, CRED ensures that all new features undergo extensive internal testing before reaching customers, guaranteeing meaningful impact for its elite user base.
With this new addition, CRED continues to redefine how India’s affluent interact with their finances—empowering them to spend smarter, invest better, and stress less.
Photo: TechCrunch
