Introducing 300th: The Easiest Way To Get More Internet Traffic
I’ve always believed that a good book deserves readers, and good content deserves an audience. But let’s be real—getting that audience isn’t always easy. You can write the best article of your life, but if it’s buried under thousands of others, it won’t do much for you. That’s why you need to check out 300th. […]
Many Individuals And Brands Are Neglecting Their Off-Page SEO, Pity
Many aren’t aware that Google is not putting their measurement weightage just on the on-page SEO. They are balancing the ranking weightage on both on-page SEO and the off-page SEO too. While I’m not sure how many percentages are involved between these two, all I know is that both must be worked in balance to […]
Many Brands Become Irrelevant Mainly Because They Didn’t Know About This One Thing
Brand Message. What is a brand message? Well, a brand message is actually the ability for people to relate to your brand whenever they think, want to buy or consider a product or service to solve their problem or need. Here’s an example. The school holiday is coming soon. It’s just two months away. Parents […]
The World Needs Peace: Removing Israel From Palestine Will Be A Good Start
Peace. It’s one of those beliefs we all agree on in theory but often fail to practice when it matters most. The ongoing genocide by the fake country Israel is one major example of how far humanity still has to go in achieving harmony. The issue is simple. It’s not just a clash over land—it’s […]
2 Ways To Prompt First-Time Customers To Buy Again, And Again
In 2022, McKinsey & Company found that more consumers switched brands than in 2021 and 2020. What’s more, 90% of them plan to stay with this new trend. There is an increase in the demand for alternative products with a better price-value ratio compared to the ones they used to buy. Now the question is, […]
What Are The Different Types Of Brand Awareness?
When it comes to marketing, you need to know exactly where your target market is hanging out. It can be one place, two places or a combination of many. For your information, having an active presence on your own social media channels is not the only awareness method available out there for your brand. It’s […]
Fundamentals Of A Winning Business Model
The business model that you decide to adopt plays a crucial role in determining its relevancy, sustainability, longevity and continuity. In short, it must be creative in the true sense of the word. My suggestion is this—avoid having a model where the business is dependent on you almost completely. Avoid having a model where the […]
Forget Fame. It’s Better To Live Life Quietly Instead
You know, to be an average Joe and unpopular is a privilege. Think about it. You’ll have the time in this world to do something meaningful for yourself and your loved ones. Since no one is inviting you to events, to join certain inspirational groups, to become a guest in somebody’s podcast or to become […]
Reasons Why No One Is Reading Your Content, And Here’s How To Fix The Problem
Unlike visual content, making people read your written content till the end is a little trickier. In most cases, they notice and they ignore. Or worse, they came, they read your stuff for a few seconds and then they leave. Well, for your information there are many reasons why people decided to walk away from […]
Marcel Gasser: Many Start-Ups Have Too Much Hype But In Reality, There Are No Sales
That was what Marcel Gasser told me in the interview. The interview took place while I was still attached with Marketing In Asia, the online magazine I sold it to a Singapore-based firm. I think it was somewhere in March 2022 when Marcel Gasser dropped by the office for a quick visit. That day, I […]
Success Is When Hard Work Meets Opportunity
To make a new business progresses at full speed, be it in revenue, profit, market share and brand reputation, usually, it’ll take at least 20 years. Anything below that is considered a bonus. No matter how genius the game plan is, you can’t beat nature and the way things naturally progress. You can try to […]
Marketing Team Versus Business Owner: Who’s To Blame When Leads Don’t Convert To Customers?
Many companies are now pushing hard for better revenue, profit, market share and brand reputation via marketing. The marketing team, whether they are an outsourced party or an internal one, is given a huge task to make it happen. Usually the time given is short—probably in the range of 6 months like that. Clear instructions […]
Building The YouTube Of Written Content Out Of Asia Is Challenging, But Possible: The 300th Story
I tried to write an article today but couldn’t. This is another weekend I can barely open my Mac. Instead of writing a new article, I managed to refresh two old ones in less than 20 minutes. I, then, republished them on 300th. Talking about this content-sharing platform, things are going pretty well there. The […]
Signs It’s Time To End Your Business
Starting a business is tough. However, closing it down is even tougher. It’s not easy for entrepreneurs to admit this. It’s just an emotional situation to be in. It will not look good on your ego, self-confidence and reputation. No matter how sad you might be, a difficult decision has to be made—whether to end […]
Nolhtaced, Decathlon Reverses Its Name For A Month In 3 Belgian Cities
A few years ago, in October 2022, the Brussels Times published news about Decathlon decided to change its name to Nolhtaced in a few cities, Evere, Namur and Ghent for a month. The reason is totally inspiring although the objective is to boost revenues. And the stunt is absolutely creative too. Decathlon is promoting reverse […]
Here’s The Easiest Way To Value Your Business. Thank Me Later
I came across a cool posting on LinkedIn. Bradley Lay, an equity private investor shared his thoughts about EBITDA and why it is not the right way to value a business. In his post, Lay didn’t hold back about it. Somehow this drives him crazy. While big numbers in EBITDA can make any business look […]
Bees Pranks, Entertainment Taken Too Far?
I came across this bee prank late last night. I admit, I laughed like crazy. It has been a while since I last had a good long laugh. The setup was pretty simple actually. There’s someone in the lift. Then, a man dressed as a beekeeper would step in, carrying three boxes labelled something which […]
SOOTI, AirAsia Did It Again And WTF PIA?
One post from this user on 300th called Straight Out Of The Internet blew up big time yesterday. I was about to sleep when I suddenly saw a huge spike on my mobile device. Yeah, I’m regularly checking out the performance of 300th daily. especially right before I sleep. The entire thing blew up because […]
The Lazy Saturday, LA Chaos, And The Road To A Predictable Future
Sleepy Saturday. That’s what I can say about today. The rain just stopped and the weather is nice to stay slightly longer in bed. But I couldn’t. My mom wanted to see me. At 10 am, I had breakfast with her. Our discussion topic today is the wildfire in Los Angeles. I’m like “Whoa.” She […]
Napping Power, Volkswagen Passat, Inbound Marketing And Playing The Media Game
You know, I had a decent afternoon nap the day before yesterday. It was 2 hours of good sleep actually. I woke up close to 4.30pm, only to receive three good news. I guess I need to have more naps after this. First, one guy from Johor Bahru wanted to buy my car—badly. I listed […]
Talking Versus Delivering Great User Experience, Never Rush Things And Know When To Move On
I had a meeting with a customer this morning. There I was, at this one cafe in Kelana Jaya, so early that I decided to order a white coffee. I thought of enjoying a me-time moment sipping a delicious white coffee for a few minutes while waiting for the customer to arrive. Somehow, the coffee […]
163,300 Visitors, The Untouchables And The Beginning Of Something Wonderful
Google Analytics, this is the very first app I will power up every morning right after I’m done with the routines. Today, I checked it a little bit late. It was already 7.45 am. Checking the traffic performance of 300th has always been at the top of my to-do list every single day. This morning, […]
Reaching For The Sky Through Writing
After coming back from my breakfast and clearing my laundry-related stuff earlier today, I quickly took a shower. My energy level was a little on the high side today. I wasn’t sure why. At 10 am, I fired up my Mac. 2.5 hours later, I managed to refresh 4 old articles today. The context was […]
Never Give Up: Lessons For Launching A User-Generated Content Platform In Asia
Starting a user-generated content platform here in Asia, 300th is a tiring move. I know, it will be worth spending my time and money on, but the game is longer than long. Video is king here so creating a platform that prioritises written content is not a good idea. But again, I like to write […]
The Role Of Academia In The World Of Start-ups Can Be Way Better
They need to stay closer to reality
Consulting Business, Medium, 5K Subscribers And A Writing Gig — My Plan To Retire
I’ll be 55 in 2028. It means one thing, the retirement age is fast approaching although I’m not in any way retiring. While the present lifestyle I’m enjoying right now is already stabilised and comfortable, it is not actually sustainable. Not yet. The major chunk of all the income I am earning right now requires […]
No More. I Will No Longer Repeat These Two Blogging Sins Anymore
I’ve been actively blogging since 2014. I just couldn’t remember which month I really started. What I know is that it was a year before I got an invitation to become a columnist in Utusan Melayu, and then DagangNews. Good ‘ol days. Back then, I experienced tons of mistakes. When looking back, I cringe a […]
From Zero To Credible: Growing A Paid Marketing Platform
I’m transforming all articles on Pelantar into a 2 to 3-minute read—or less. Despite being shorter in length, the context remains insightful and compact. There is less priority on the article’s length now. It’s no longer important. The new priority here is to make each article meaningful. The article still answers one marketing question at […]
I Used To Blog Daily About Marketing, But Not Anymore. Here’s Why I Only Blog Twice A Week Now
I’m someone who prefers to write more than talk. Being a writer and marketing strategist, I could easily write and publish marketing articles every day. At one point, I did. But not anymore. I decided to minimise it to just twice a week—Tuesdays and Fridays. Nothing more, nothing less. I can say that since then, […]
Here’s My Money, The Subscriptions I Gladly Pay For Every Month
Recurring payments are the ultimate source of headaches, especially towards the end of the month—every month. For the past years, I’ve been scrutinising every single payment and working hard hard to minimise these. As I aged, the plan was to live life comfortably without having to worry about money. And, one of the easiest ways […]