Arshad Mahmud, Author at 300th

Legendary Entrepreneurs Reveal Marketing Truths That Will Make You Uncomfortable

What makes marketing work?It isn’t the biggest budget or the flashiest ad. It’s not the headcount of your marketing department. And maybe, not the award-winning agency you hired. It’s the timeless principles that drive connection, value, and trust. Below are seven powerful lessons from iconic entrepreneurs and marketers who studied millions of consumers and the […]

Data Center Investments in Malaysia: ASEAN’s Next Digital Hub

Introduction Data storage and processing are becoming essential infrastructure. These large facilities keep our digital world running, and Malaysia is emerging as a prime spot for data centre investments in Southeast Asia. With forecasts showing exponential growth in data centre capacity, Malaysia is quickly positioning itself as a key digital hub in ASEAN. Why Are […]

Austen Zecha: Malaysia’s Top Adman

Do you know who Austen Zecha is? No? If you’re in the Malaysian ad industry, it’s worth asking why. Zecha’s story isn’t one of traditional fame or industry fanfare, but it’s significant. Born in Indonesia, he grew up with a cultural mix that likely gave him his global lens. Unlike most ad folks, he didn’t […]

Effective Ads Starts With A Brief

This is a lost art of deeply understanding the complex purpose of a job and codifying it into simple language. Fortunately for us, Steve Harrison(pictured above) left an important document on how to write a perfect brief. Describing the job with jargon I hate jargon. And it’s not because I don’t understand it. It’s because […]

David Ogilvy’s Advertising Flex

Diamond In The Rough Before writing his first ad, David Ogilvy lived colourfully. He was a cook, a salesman, a researcher, a diplomat, and a tobacco farmer among the Amish. As a cook, Ogilvy was fascinated by the head chef, Monsieur Pitard. Pitard’s ability to command respect and undying motivation from his crew, left a lasting […]

Observant people write well

“The best writers are observers of human nature” – Dakota Robertson They don’t have a choice. Naturally, good writers are curious about the world. They observe the sky, people walking around, the grandpa enjoying his coffee, and the delivery guy who looks lost. But the best writers aren’t only curious, they record their curiosity. And […]

What Bigot Means & The Differing Ideas of East & West

On TikTok, I watched AsianBoss refuting rumours about them faking their videos. I was winding down for the day. I looked through the comments. “Okay, but you guys legitimately make all Asian countries look terrible and bigoted” a user wrote. This triggered my Asian DNA, and I went on to gain a deeper understanding of […]

A Top F&B Employee Talked To Me About The Boycott

Is it working? Yes. Absolutely, the boycott is working. Starbucks lost RM29 Million, McDonalds claims they lost RM6 Million, while KFC has closed about 100 outlets since the boycott began. And these are figures in Malaysia only. But here’s what’s not working. Some of us are doing the boycott wrong The Malays stand together quickly. […]

Good writing: 3 Powerful Storytelling Elements

What happened to Western media? It used to be inspiring, fun, and most importantly… good. They’ve stopped telling a good story. Instead, they now prefer to lecture me about what is real, what is not real, what is politically correct, and how I’m filled with outdated beliefs. They do it blatantly. Through bad writing and […]

Genuine Horror Youtube To Cure Your Boredom

If you have nothing better to do, and you’re in the mood for some horror, then get your snacks ready and check out these Youtube channels. Exploring Abandoned Mines and Unusual Places Youtube tag: @AbandonedMines11 This Youtuber went viral a couple years ago. And it’s because he caught what seems to be ghostly whispers while […]

Do Kids Still Watch Cartoons?

There was barely any dialogue. No story. No script. Just gibberish.

Test driving the Proton S70: Honest Review

The vanity lasts until you drive. After that, the experience is all that matters.

Beekeeping and Honey In Malaysia

The Problem With Commercial Honey There are millions of honey products. But almost all of them are fake. With fake honey, the only thing you’ll experience is a spike in blood sugar. It’s a major problem for fans of honey. Fake Honey Fake honey(a.k.a commercial honey) is a mix of glucose syrups, inverted sugar solutions, […]

Netflix’s Avatar: The Last Airbender Review

The creators of Avatar stopped being involved mid-production. What could go wrong? Did Netflix recreate One Piece’s success with Avatar: The Last Airbender? No. And in this review, I will explain, in sections, why Netflix treated this beloved franchise just like their other failed anime adaptations. By trashing it so hard you don’t recognise them […]

I Will Remember

I do not know when and how the Gaza genocide will end. But I do know that I will never be the same after this. I will remember the politicians in power who put on a theatrical play. I will remember the elites who chased profits and backdoor deals. I will remember those promised riches […]

Netflix: House of Ninjas Review

The fantastic myths of these shadow warriors are heavily grounded giving this classic genre a fresh look.

Major Signals in 2024 for Copywriters

Get in, we’re making advertising worthy again.

Organic Social Media Growth in 2024 & Beyond

“Organic growth has slowed down by 61.83%” – Neil Patel

Where Great Ideas Come From

Great ideas come from a place of unrelenting discomfort It’s not creativity. It’s not waiting for inspiration. It’s not the intricate morning routine. Great ideas come from doing what most won’t do. Naturally, individuals under pressure, refusing to accept their current reality produce great ideas. Great ideas come from pressure Remember Netflix’s famous origin […]

What Growing a Writing Platform Can Do For Your Mental Strength

It’s unconventional. But my mind has expanded, thanks to different ideas and perspectives on 300th. There isn’t a “publish” button on 300th. There is a “send for review” button. This simple feature, has exposed me to different life, business, and finance lessons. It’s like having a personal mentor, but it’s free. And they don’t know […]

Why Consumers Care About ‘Quality’

Quality drives consumers to consider a relationship with a brand.

Modern-Day Human Survival Guide: 10 Things to Know

Technology has wired us to do most things easily. But easy is not always good.

Gen Z Consumers Are Shaping the Future of Advertising

Well, it’s official. Latest marketing reports show Gen Z are more careful than Millenials and Boomers when shopping online and engaging with ads. The Careful Shopper Noisy, polished, nonsensical advertising have flooded the internet. Presenting mundane and cheaply made products as “top of the line”. Plus, as income continues to decline (thanks to a consistent […]

A Brief Timeline of Palestine

Here, we present the series of events that led to what we now know of modern-day Palestine. May this brief record hold as a reminder to future generations, so that they know that some conflicts are not at all complicated. 1882A major Zionist settlement, RISHON LE ZION is established in PALESTINE. 1885The term […]

Gaza Genocide: America’s Response, Citizen Journalists, And The Role Of Social Media

It was early morning. Israel was in a holiday mood celebrating Simchat Torah. A concluding holiday of the Feast of Tabernacles (Sukkot). No one except the Israeli government knew what was coming. 5,000 missiles fell upon the apartheid state. Videos and images from Gaza began to flood social media. “We are liberating Palestine!” similar chants […]

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