From Europe’s perspective, Southeast Asia is one of the few bright spots in today’s uncertain economy in a world unsettled by tariffs and geopolitical rifts. In the EU-ASEAN Business Council’s recently published 11th EU-ASEAN Business Sentiment Survey, 73 per cent of respondents said the region has become more important to their global revenues over the past two years. For companies that are considering moving supply chains because of tariffs, 39 per cent said they are looking to the Association of Southeast Asian Nations (ASEAN) first, making it the top destination.
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