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Data is key for personalisation, and personalisation is crucial for delivering better customer experiences
Data, Retail's Most Important Inventory
What happens when your marketing button is on during a loss?
There's Marketing Even In Death
Know how consumer behaviour is changing in the media and entertainment verticals
How To Win Customer Engagement?
The State of Influence in Asia 22/23 report by AnyMind Group covers influencers and brands in 10 markets across Asia
TikTok Now Accounts For 1 Out Of 4 Influencers Marketing Campaigns In Asia
"Brands are focusing more on micro-influencers 1,000 to 10,000 social media followers”
Why eCommerce Brands Are Moving Marketing Expenses From Influencers To Micro-Influencers?
The data are based on 15,000 online stores from the US, Europe and the rest of the world
DataFeedWatch, Increasing Interest In Affiliate Channels, Irregularity Spotted
A great brand has the capability to make people relate its brand personality to what they do
How To Build A Brand People Will Remember- A Complete Guide For Entrepreneurs
Stripe conducted a detailed review of the 100 top e-commerce websites in Malaysia, uncovering significant errors in the checkout pages...
Top Malaysian eCommerce Companies Leave Money On The Table With Basic Checkout Errors
Lack of bandwidth or expertise, long approval processes, and the rapidly changing market are major challenges for marketers today
Survey, Marketing Teams Are Increasingly Using Freelancers Amidst the Global Recession
More than 30 world-class speakers inspired some 1,000 media industry and advertising players who attended the event to expose themselves...
APMF 2022- Transformation To Remain Relevant To Consumers
57% of APAC consumers say they think negatively of brands that interact with them based on broad assumptions like age-based...
Adobe- Consumers Demand Brands Get Personal As They Reject Labels And Stereotypes
It revealed global key consumer engagement behaviours, including Southeast Asia through analysing over 20 billion messages and 4 billion customer...
MoEngage Launches Customer Engagement Benchmarks Report 2022, As The Transition To 5G Gains Momentum
Upgrade your incredibly average Twitter game by combining videos, photos, and GIFs in one tweet. Learn how to create more...
You Can Now Have Videos, Photos And GIFs All In One Tweet
Shoppers increasingly want to interact with brands through conversational messaging platforms like WhatsApp, but most prefer human agents over bots
Majority Of Singapore Shoppers Say They Will Make Purchases Directly Over WhatsApp
Unlock the potential of influencer marketing in Asia, where 80% of social media users trust influencer recommendations. Boost your brand...
80% Of Social Media Users In Asia Who Follow Influencers Are Likely To Purchase Recommended Products
One way to gauge this is by looking at Google searches to see what consumers are searching for online
[Infographic] The Most Searched Consumer Brands In 2022 1
It reveals how brands, broadcasters and platforms can build a winning strategy
Nielsen- What Fans Want - The 2022 World Football Report
Insights from the report will assist brands in their efforts to develop effective customer engagement strategies whilst ensuring delightful customer...
MoEngage Launches The State Of Insights-Led Engagement 2022 Report
The data from OAER highlights a more modest growth of 10.6% in the June quarter, reflecting market changes and a...
Digital Ads Expenditure Reaches $13.9bn For FY22 But Shows Signs Of Softening Growth
We all have a circle of friends. Just let them know that you have started an online business.
Why Setting Up Business Online For Free Is A Huge Lie! Here's How To Do It Right (Part 2)
Keep in mind that for every ad that made you buy, there is a copywriter behind it who isn't shy...
The Most Ignored And Hated Secret Of Success For Excellent Copywriting
The long game of retention marketing will pay off with significant rewards
Retention Marketing The Strategy Brands Should Have Started Yesterday
The interactive timeline showcases affiliate publishers from across Asia-Pacific and provides insights on how various affiliate models can be leveraged...
Rakuten Advertising Launches ‘The Affiliate Funnel’ Featuring Real Publishers For Every Stage of the Customer Journey
From lost lessons of copywriting to the state of advertising today, easily understood.
A True Tale From A Copywriter You Can Use To Impress Your Friends 1
A step-by-step guide entrepreneurs can immediately practice for views, followers, and sales!
Here's How To Get Started On TikTok To Grow Your Business (Without Hiring Influencers)
Vidico conducted a video marketing survey wherein they gathered more than 200 video and digital marketing minds to share their...
[Infographic] The State Of Video Marketing 2022
In today’s digital-first world, consumers expect every online and offline interaction to be contextually relevant and engaging
Why Marketing Certifications Are A Smart Investment For IT Professionals

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