Data is key for personalisation, and personalisation is crucial for delivering better customer experiences
What happens when your marketing button is on during a loss?
Know how consumer behaviour is changing in the media and entertainment verticals
The State of Influence in Asia 22/23 report by AnyMind Group covers influencers and brands in 10 markets across Asia
"Brands are focusing more on micro-influencers 1,000 to 10,000 social media followers”
The data are based on 15,000 online stores from the US, Europe and the rest of the world
A great brand has the capability to make people relate its brand personality to what they do
Stripe conducted a detailed review of the 100 top e-commerce websites in Malaysia, uncovering significant errors in the checkout pages...
Lack of bandwidth or expertise, long approval processes, and the rapidly changing market are major challenges for marketers today
Nope, you do not need AI tools to do this.
More than 30 world-class speakers inspired some 1,000 media industry and advertising players who attended the event to expose themselves...
57% of APAC consumers say they think negatively of brands that interact with them based on broad assumptions like age-based...
It revealed global key consumer engagement behaviours, including Southeast Asia through analysing over 20 billion messages and 4 billion customer...
Upgrade your incredibly average Twitter game by combining videos, photos, and GIFs in one tweet. Learn how to create more...
Shoppers increasingly want to interact with brands through conversational messaging platforms like WhatsApp, but most prefer human agents over bots
Unlock the potential of influencer marketing in Asia, where 80% of social media users trust influencer recommendations. Boost your brand...
One way to gauge this is by looking at Google searches to see what consumers are searching for online
It reveals how brands, broadcasters and platforms can build a winning strategy
Insights from the report will assist brands in their efforts to develop effective customer engagement strategies whilst ensuring delightful customer...
The data from OAER highlights a more modest growth of 10.6% in the June quarter, reflecting market changes and a...
We all have a circle of friends. Just let them know that you have started an online business.
Keep in mind that for every ad that made you buy, there is a copywriter behind it who isn't shy...
The long game of retention marketing will pay off with significant rewards
The interactive timeline showcases affiliate publishers from across Asia-Pacific and provides insights on how various affiliate models can be leveraged...
The report is based on a survey of over 300 marketing leaders globally
From lost lessons of copywriting to the state of advertising today, easily understood.
A step-by-step guide entrepreneurs can immediately practice for views, followers, and sales!
Vidico conducted a video marketing survey wherein they gathered more than 200 video and digital marketing minds to share their...
In today’s digital-first world, consumers expect every online and offline interaction to be contextually relevant and engaging