Arshad Mahmud

Do you know who Austen Zecha is? No? If you’re in the Malaysian ad industry, it’s worth asking why. Zecha’s...
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This is a lost art of deeply understanding the complex purpose of a job and codifying it into simple language....
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Diamond In The Rough Before writing his first ad, David Ogilvy lived colourfully. He was a cook, a salesman, a researcher,...
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“The best writers are observers of human nature” – Dakota Robertson They don’t have a choice. Naturally, good writers are...
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On TikTok, I watched AsianBoss refuting rumours about them faking their videos. I was winding down for the day. I...
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Is it working? Yes. Absolutely, the boycott is working.  Starbucks lost RM29 Million, McDonalds claims they lost RM6 Million, while...
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Arshad Mahmud

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Advertising copywriter. This is my blog where I write about my many interests.
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Welcome to our brand-new UI website! 🌟 We’re thrilled to have you here, and we hope your experience exploring our sleek and intuitive interface is nothing short of delightful. Our redesigned UI is more than just a visual upgrade – it’s a reflection of our commitment to providing you with an enhanced and enjoyable online journey.

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