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Building Your Personal Brand: Tips And Strategies For Crafting The Brand Called ‘You’

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ByMohd Azad Jasmi
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Personal branding can be very important, especially in today’s highly competitive and digital marketplace. Building a strong personal brand can help you stand out from others in your field, establish your credibility and expertise, and create new opportunities for career advancement or business growth.

A well-executed personal brand can also help you build trust with potential clients, customers, or employers. By creating a consistent and authentic message about who you are and what you offer, you can demonstrate your value and build a reputation as someone who can be trusted to deliver quality work or products.

In addition, personal branding can help you stay top of mind with your audience, both online and offline. By regularly producing high-quality content and engaging with your followers on social media, you can keep your name and message in front of people who may be interested in what you have to offer.

Overall, personal branding can be an important tool for achieving your career or business goals, but it requires effort and commitment to be done effectively. It’s important to carefully plan and execute your personal branding strategy to ensure that it aligns with your goals and values and resonates with your target audience.

Your personal brand is important to your success. Everyone, whether they are aware of it or not, has a personal brand or image that influences how others perceive and evaluate them. Because of this, your personal brand and image are so crucial to your success in life.

Personal Branding: What Is It?

Let me begin with the definition of personal branding: a brand is essentially a promise. A brand is a promise you make to the person you’re asking or trying to influence that you are known for keeping. On the off chance that you have a decent private brand, individuals will pay you something else for your item or administration and contend less.

What does it mean to have a personal brand? Developing your professional identity in accordance with your values is part of branding yourself. Always begin a personal brand statement with your values. You must take a stand for something if you want to truly be an authority in your field and a thought leader.

If people say that you always deliver on your promises when doing business with you, you have the best reputation possible. Doing what you have been hired to do is the key to success. Now, this extends to every facet of your social interactions.

Elements you need to know when developing your personal brand

  1. Focus and specialise in a single area. This means that your brand must concentrate on a single area of success. You can’t be everything to everybody. You can choose to specialise in your industry, your product, your company, the media, your community, or any number of other areas. However, you must be laser-focused on one thing.
  2. You must be recognised as one of the most knowledgeable, admired, or skilled individuals in your field. They are great at leading others. So something you ask yourself is, “Where would I like to be a forerunner in my field?”
  3. Personality. Your brand and your personality, including its flaws, must serve as the foundation for your brand. Now for the sake of the discussion: Which personality type would be ideal for your brand? What would be an appropriate way for people to describe you if you wanted them to describe you in a particular way?
  4. Build a unique brand. You need to develop your personal brand, you must express it in a distinctive manner. For instance, I knew a lady who sends a note to say thanks with a dried blossom inside to each of her staff on a monthly basis. It opens, and it comes out. People will always remember her for months or even years to come because of that insignificant detail. Perhaps you will dress or sign your name in a particular manner. Another person I know always wears a white shirt and red tie every Wednesday as he always follows his alma mater, Malay College Kuala Kangsar (MCKK) legacy. So, how can you stand out?
  5. Be Apparent. To be viable, your own image should be seen more than once and reliably. Establishing a brand is sort of like entering the entertainment industry. It won’t help you much if you don’t talk to people, build connections, and get involved.
  6. Keep yourself visible where others frequently see you. Because they’ve seen you a lot, many people will hire you, do business with you, and recommend you.

Steps you can take to build a more effective personal branding

  1. Define your brand. Start by identifying your unique strengths, values, and skills. Think about what sets you apart from others in your field and what makes you stand out. Define your target audience and what they need or want from you.
  2. Develop a strong visual identity. Create a visual identity that reflects your brand, including a logo, color scheme, and typography. Use these visual elements consistently across all your online and offline platforms.
  3. Build a website. Create a website that showcases your brand and expertise. Use the website to publish content that demonstrates your knowledge and skills and engages your target audience.
  4. Create content. Produce high-quality content, such as blog posts, videos, podcasts, and social media posts, that aligns with your brand and resonates with your target audience. Be consistent in your content production and use your unique voice and perspective.
  5. Engage with your audience. Engage with your audience on social media and other channels. Respond to comments and messages and participate in relevant online communities. Build relationships with influencers and other thought leaders in your field.
  6. Stay current. Stay up-to-date with the latest trends and developments in your field. Attend conferences, read industry publications, and continue to develop your skills and expertise.
  7. Monitor your brand. Regularly monitor your brand and online reputation. Use analytics tools to track your performance and adjust your strategy as needed.

Remember, building a personal brand takes time and effort, but with a clear plan and consistent execution, you can create a strong and influential brand that helps you achieve your goals.

Common mistakes made when building a personal brand

  1. Lack of focus. Trying to be everything to everyone can dilute your brand and make it harder to stand out. Instead, focus on a specific niche or area of expertise where you can provide unique value.
  2. Inconsistency. Inconsistency in messaging or visual identity can confuse your audience and make it harder for them to remember your brand. Use consistent messaging and visual elements across all your platforms to reinforce your brand identity.
  3. Lack of authenticity. Your personal brand should be an authentic reflection of who you are and what you stand for. Trying to present a false image or persona can be off-putting to your audience.
  4. Neglecting your audience. Building a personal brand is not just about promoting yourself; it’s also about providing value to your audience. Neglecting your audience’s needs or interests can lead to disengagement and loss of credibility.
  5. Over-promotion. Constantly promoting yourself and your brand without providing value or engaging with your audience can come across as self-centered and pushy.
  6. Neglecting offline branding. While online branding is important, it’s also important to cultivate your offline presence through networking, public speaking, and other opportunities to showcase your expertise and connect with others in your field.
  7. Failing to adapt. Your personal brand should evolve and adapt as your career or business evolves. Failing to adapt to changing circumstances or trends can result in a stale brand that no longer resonates with your audience.

By avoiding these common mistakes and staying focused on your goals and your audience’s needs, you can build a strong and influential personal brand that helps you achieve your career or business objectives.

Books on personal branding that you may find helpful

  1. “Crush It!: Why Now Is the Time to Cash in on Your Passion” by Gary Vaynerchuk: This book provides practical advice on building a personal brand around your passion and leveraging social media to grow your audience.
  2. “Me 2.0: Build a Powerful Brand to Achieve Career Success” by Dan Schawbel: This book offers a step-by-step guide to building a personal brand, including tips on creating a compelling online presence and developing a content strategy.
  3. “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller: While not specifically about personal branding, this book offers valuable insights on creating a clear and compelling message that resonates with your audience, which is an essential aspect of personal branding.
  4. “Brand You: Turn Your Unique Talents into a Winning Formula” by John Purkiss and David Royston-Lee: This book provides practical advice on defining your personal brand, building your online presence, and leveraging your unique talents and skills to achieve career success.
  5. “The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace” by Peter Montoya and Tim Vandehey: This book offers a comprehensive guide to personal branding, covering topics such as creating a brand strategy, developing a visual identity, and building a strong online presence.

I like to finish my sharing with this quote by Jeff Bezos, the founder and CEO of Amazon:

“Your brand is what other people say about you when you’re not in the room.”

This quote highlights the importance of personal branding and the impact it can have on how others perceive you. It emphasises the need to take control of your personal brand and actively shape it to ensure that it aligns with your goals and values. I hope you find these book suggestions helpful in your personal branding journey!

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