BMW of North America achieved a historic milestone in 2024, closing the year with record-breaking sales of 371,346 vehicles in the U.S., according to BMWBlog, a 2.5% increase over 2023. This marks the automaker’s second consecutive year of growth, fueled by a surge in electric vehicle (EV) sales and strong performance across its lineup. The fourth quarter saw an impressive 8.9% growth, with 117,506 vehicles sold. Passenger car sales jumped 12.9%, while light truck sales rose 6% during the same period.
Sebastian Mackensen, President and CEO of BMW of North America, praised the brand’s success. “U.S. customers love our Ultimate Driving Machines, whether powered by traditional engines or electric motors,” Mackensen said. “This result underscores the strength of our brand and our commitment to delivering excellence.”
Electric Vehicles Power Growth
BMW’s EV lineup had a standout year, selling 50,981 battery electric vehicles (BEVs), a 12.3% increase year-over-year. When combined with plug-in hybrids, electrified models accounted for 70,379 vehicles—19% of total sales.
i4: BMW’s top-selling EV with 23,403 units sold, up 3.6% from 2023.
i5: Achieved explosive growth with 8,763 units sold in its first full year, up 310.8%.
iX: Sold 15,383 units, though down 11.1% amid increasing luxury EV competition.
i7: Maintained steady demand, with 3,431 units sold and 0.9% growth overall.
The milestone highlights BMW’s commitment to its electrification strategy, cementing its position as a leader in the premium EV segment.
Challenges for MINI
While BMW celebrated its achievements, MINI faced a challenging year. As the brand transitioned to a refreshed lineup, including the updated Countryman and Cooper S models, total sales dropped by 21.5% to 26,299 units. Fourth-quarter sales followed the trend, falling 18% to 8,748 units.
BMW’s record-breaking year in the U.S. market showcases the automaker’s ability to adapt to shifting consumer preferences, particularly the growing demand for electric vehicles. With continued innovation across its lineup, BMW is well-positioned to sustain its momentum in the years ahead.
Photo: BMWBlog
