Battling Loneliness with Paid Friends. Inside China’s Growing Companionship Economy

News Asia 360

It seems like the impact of COVID-19 is still around. However, it’s psychological and emotional rather than physical. This article explores the rise of China’s “companionship economy,” a booming industry catering to the growing need for social connection, particularly among young adults.

Xiaoyun, a 20-year-old psychology student, exemplifies this trend. According to an interview with The Straits Times, after China’s strict COVID-19 restrictions were lifted in late 2022, she noticed many people struggling to adjust.

This sparked her interest in becoming a “pei liao” (conversation buddy) – a part-time job where she offers companionship and emotional support through online chats. Xiaoyun sees this as a way to practice her newly learned counselling skills while earning extra income.

A Trend Fueled by Social Shifts

The companionship economy is driven by several social changes in China. Firstly, a decline in marriage rates and a preference for staying single is leading to more solitary lifestyles.

Secondly, China’s one-child policy has created a generation with smaller social circles. These factors, coupled with a growing emphasis on education and careers, have left many young people feeling isolated, especially in unfamiliar big cities.

The companionship economy encompasses various services beyond just conversation. People can hire “pei gou” or shopping companions who double as image consultants.

There are also “pei you” or gaming buddies, and companions who accompany clients to doctor appointments or other outings.

This industry caters to emotional and psychological needs, a stark contrast to older generations who prioritized basic needs like food and shelter.

As the companionship economy expands, there’s a growing need for professionalism. Experts predict a demand for companions specializing in assisting the elderly with medical needs and social interaction.

However, concerns exist regarding potential abuse and the blurring of lines with illegal services such as prostitution. Regulatory bodies and platforms will need to implement measures to ensure the safety and well-being of both service providers and clients.

Technology as a Matchmaker

Apps and platforms like Mitangpeiliao, Uki, and Lieyou serve as the digital matchmakers, facilitating connections between those seeking companionship and potential providers.

Freelance companions further leverage popular social media platforms like Douyin (China’s TikTok) and Xiaohongshu to advertise their services.

The Sinolink report highlights the comfort younger Chinese find in online solutions, a generation already accustomed to relying on apps to fulfil their daily needs.

This comfort translates to a natural tendency to seek companionship online as well.

The Future of Companionship: Addressing a Growing Need

China’s companionship economy is a fascinating response to a complex social issue.

As the demand for emotional connection continues to rise, this industry is poised for further growth and evolution.

Increased professionalism, a broader range of services, and a more open social environment will likely define the future of companionship in China.

This industry serves as a potential lifeline for a lonely generation, offering a sense of connection and support in a rapidly changing world.

 

One Response

Leave a Reply

Bill O’Reilly recently made a statement questioning the economic value of Chinese President Xi Jinping’s visits to Malaysia, Vietnam, and...
Screenshot-2025-04-17-at-16.46.29
Won Woes in the Land of the Rising Sun? Korean travelers are experiencing a financial double take. The won-yen exchange...
japan-travel
Golden Years, Greener Pastures? Forget crowded Chinese cities and chilly winters. A growing wave of retirees from rapidly aging China...
chinese-retirees
Despite facing a hefty 32% tariff burden, Taiwan isn’t backing down. In a surprising display of proactive diplomacy, Taiwanese officials...
taiwan
In a theater of global politics where every handshake is a performance, Xi Jinping’s upcoming tour of Cambodia, Malaysia, and...
xi-asia
A Grim Toll Emerges from the RubbleThe aftermath of a devastating 30-storey building collapse in Bangkok’s Chatuchak district continues to...
quake
Flemming Hansen and Mette Helbæk, a Danish chef duo renowned for their eco-conscious hospitality venture Stedsans in the Woods, are...
12e0ba932cca98f5a022d41ad825bd28
Clouds Over Asia’s Growth HorizonThe Asian Development Bank (ADB) has dialed down its optimism for developing Asia. In its latest...
asia-tariff
Credit Contagion Grips Asia Asia’s credit markets have suddenly turned queasy, a stark contrast to their recent stability. The cost...
asia-currency
The Shockwave from Washington In a move that jolted global trade headlines, former President Donald Trump unveiled a sweeping 10...
tariffs
From Parades to PandemoniumOne moment, Myanmar’s military chief Min Aung Hlaing was soaking in the glory, parading through Naypyitaw in...
myamar
A Fiery Situation Few Saw ComingSouth Korea isn’t exactly known for wildfires, but Mother Nature and a rogue lawnmower seem...
korea-wildfire