Battling Loneliness with Paid Friends. Inside China’s Growing Companionship Economy

It seems like the impact of COVID-19 is still around. However, it’s psychological and emotional rather than physical. This article explores the rise of China’s “companionship economy,” a booming industry catering to the growing need for social connection, particularly among young adults.

Xiaoyun, a 20-year-old psychology student, exemplifies this trend. According to an interview with The Straits Times, after China’s strict COVID-19 restrictions were lifted in late 2022, she noticed many people struggling to adjust.

This sparked her interest in becoming a “pei liao” (conversation buddy) – a part-time job where she offers companionship and emotional support through online chats. Xiaoyun sees this as a way to practice her newly learned counselling skills while earning extra income.

A Trend Fueled by Social Shifts

The companionship economy is driven by several social changes in China. Firstly, a decline in marriage rates and a preference for staying single is leading to more solitary lifestyles.

Secondly, China’s one-child policy has created a generation with smaller social circles. These factors, coupled with a growing emphasis on education and careers, have left many young people feeling isolated, especially in unfamiliar big cities.

The companionship economy encompasses various services beyond just conversation. People can hire “pei gou” or shopping companions who double as image consultants.

There are also “pei you” or gaming buddies, and companions who accompany clients to doctor appointments or other outings.

This industry caters to emotional and psychological needs, a stark contrast to older generations who prioritized basic needs like food and shelter.

As the companionship economy expands, there’s a growing need for professionalism. Experts predict a demand for companions specializing in assisting the elderly with medical needs and social interaction.

However, concerns exist regarding potential abuse and the blurring of lines with illegal services such as prostitution. Regulatory bodies and platforms will need to implement measures to ensure the safety and well-being of both service providers and clients.

Technology as a Matchmaker

Apps and platforms like Mitangpeiliao, Uki, and Lieyou serve as the digital matchmakers, facilitating connections between those seeking companionship and potential providers.

Freelance companions further leverage popular social media platforms like Douyin (China’s TikTok) and Xiaohongshu to advertise their services.

The Sinolink report highlights the comfort younger Chinese find in online solutions, a generation already accustomed to relying on apps to fulfil their daily needs.

This comfort translates to a natural tendency to seek companionship online as well.

The Future of Companionship: Addressing a Growing Need

China’s companionship economy is a fascinating response to a complex social issue.

As the demand for emotional connection continues to rise, this industry is poised for further growth and evolution.

Increased professionalism, a broader range of services, and a more open social environment will likely define the future of companionship in China.

This industry serves as a potential lifeline for a lonely generation, offering a sense of connection and support in a rapidly changing world.