I’ve had many conversations with entrepreneurs and SMEs almost regularly, and the pattern I noticed in almost all conversations is this: “Azleen, we’re doing everything—Facebook Ads, email, events, podcasting, SEO and all, but nothing feels like it’s working.”
I get it.
These people, they are not short of activity actually. They’re short of clarity. The problem isn’t execution—it’s direction. And that’s why we established AAR & Company to begin with. We know most SMES don’t need more and more marketing. They need a system that works. Look, any agency can run ads or post on social media. That’s not hard. What’s hard is knowing why you’re doing it, how it connects to your business model, and whether it’s compounding over time.
We don’t run your campaigns. We don’t manage your socials. We do something far more critical—we give you the system that makes all your marketing make sense. That system becomes your playbook. It tells your team what to do, how to do it, when to do it, and why it matters. And once it’s in place, your marketing stops being chaotic and starts driving actual growth.
AAR & Company is a marketing advisory firm, not an agency—and that’s the point we want to highlight here. FYI, agencies focus on execution. We focus on direction. Our work begins at the strategic level—positioning, messaging, funnels, customer psychology and the purchasing behaviour. From there, we build a practical, sustainable marketing system designed for your existing team to run. No guesswork. No over-reliance on third-party organisations or companies.
We’ve worked with dozens of Malaysian SMEs—from solar start-ups and e-commerce platforms to global events and tech companies—and the pattern is always the same. Busy teams, unclear goals, too many disconnected tactics. So we meet you where you are. No jargon. No fluff. Just an honest strategy grounded in how SMEs actually operate in Malaysia.
Yes, we borrow inspiration from brands like Nike, Airbnb and a few more legendary companies. But we adapt it to your stage, your team size, and your market. Because what works in one country doesn’t always work in another country or region. This also explains why we are not for everyone—and that’s by design. We don’t work with everyone. If you just want someone to push content or run ads, there are plenty out there.
But if you’re a CEO, CMO, or start-up founder who’s tired of fragmented efforts and wants real strategic clarity, you’re our kind of customer. We would never flood your inbox with reports. We’ll build you a system, process, templates and checklists that remove the need for them. Right now, we’re refining our structured processes, templates and checklists to help SMEs like yours deploy strategy at speed—blogs, email campaigns, ads and even KPI Dashboard—all tied to the strategic direction we’ve helped set. Imagine having the firepower of a marketing team, minus the overhead.
Because let’s be honest—SMEs don’t fail from a lack of ideas. They fail from a lack of structure. So if you’re ready to take a step back from pushing and pushing your marketing that produces nothing, and start leading your marketing with purpose, think AAR & Company. We build clarity through advisory. And that clarity compounds.
