Scroll. Swipe. Next. That’s how most platforms want you to consume content today. The race for short, flashy videos has taken over everything, from YouTube and TikTok to Instagram, Facebook and even LinkedIn now—a platform that once thrived on writing. Algorithms push for quick dopamine hits, and suddenly, it feels like words don’t stand a chance.
But here’s the thing: not every platform needs to chase trends. 300th won’t. I’ve seen it happen over and over again. A platform starts out valuing written content, promising to be a haven for deep thinkers. Then—boom—video takes over. Engagement numbers skyrocket, but the depth? Gone. Instead of meaningful insights, we get surface-level soundbites. Instead of genuine discussions, we get attention-hacking tactics.
Video is great for quick bursts of information, but let’s be real here—it’s passive. You sit, watch, and move on. But writing? That’s an active experience. It forces you to slow down, to process, to engage on a deeper level. That’s what makes written content powerful, and that’s why 300th isn’t budging.
You see, good writing isn’t just about information—it’s about thinking. When you write, you refine your thoughts. When you read, you absorb ideas in a way that sticks. Video can be entertaining, even persuasive, but it rarely demands the kind of mental effort that great writing does. Some people may find it a little boring, but not to others. I want to serve these “others” who still believe words still matter.
And let’s not forget. Ideas that change the world have always been written down. Manifestos. Essays. Notes. Articles. Books. The words that make an impact don’t disappear in 15 seconds. They live on, influencing minds long after trends fade.
I want to be honest here, most platforms don’t respect writers. They treat them as second-class creators, pushing them aside in favour of influencers who can game the algorithm. Platforms that once championed long-form content now bury it, forcing writers to pivot to video just to stay relevant. That’s not how it should be. Writing isn’t an outdated way of content production—it’s a different one. It deserves its own space, its ecosystem, its own rewards. That’s what 300th is building.
To me, not every trend is worth following. The problem with chasing trends is that you end up lost in the crowd. Every platform that pivots to video ends up looking the same—just another algorithm-driven machine fighting for fleeting attention.
300th is choosing a different path. It’s not here for the quick wins. It’s here for the long game. For the thinkers, the writers, the people who believe in writing and reading meaningful content. And when the hype around short videos fades, when people start craving depth again, 300th will be exactly where it has always been—betting on the power of the written word.
