On 1 June 2025, AAR & Company will officially launch Templates, a new product built to scale its strategic marketing expertise through structured, ready-to-deploy systems without consulting.
Templates distil the firm’s core advisory frameworks into clean, practical toolkits. Delivered through a structured folder format, each set includes editable templates, strategic instructions, and campaign systems designed for immediate use by lean, fast-moving marketing teams.
“This isn’t just another project. It’s our advisory work, systemised,” said Azleen Abdul Rahim, the Senior Partner of AAR & Company. “Templates are built for teams that need direction, not theory, and want to move without waiting on a consultant.”
The launch reflects AAR & Company’s broader strategy to productise its intellectual capital. While its Advisory division focuses on deep, hands-on work, Templates offers a self-serve alternative for businesses needing structure, clarity, and speed.
It’s a direct answer to a common challenge: strategic execution. Many businesses know how to execute marketing. They just need a proven system to execute it right. Templates deliver that system, grounded in years of real customer work, in a simple format that marketing teams can adopt immediately.
The launch goes live on 1 June at aarand.co/templates.
