In 2022, McKinsey & Company found that more consumers switched brands than in 2021 and 2020. What’s more, 90% of them plan to stay with this new trend. There is an increase in the demand for alternative products with a better price-value ratio compared to the ones they used to buy.
Now the question is, how to make your marketing campaign more likely to be a long-term success, and not just be a one-time winner?
2 ways.
One, you need to take care of quality. Quality is always the name of the game for driving an effective result. Take care of the product quality, the quality of the product-related services and the quality of user experience. Keep these three elements consistently top-notch.
Two, you need to develop the right messaging strategy that taps into their logic on how their life will be better off with your product. Make them see clearly that it is the solution to their problem. You can use storytelling for this—highlighting how your product will make their life easier, happier or better. Once this is done, then focus on the right distribution strategy, which are the channels you can use to tell the world about that messaging of your brand.
Yup, it’s that simple.
